Brand

B2B companies with strong brand awareness outperform weak ones. Green Hat’s complete brand creation, rejuvenation and omnichannel touchpoint expertise can be your unique ingredient to igniting and nurturing brand associations in the mind of your considered purchaser.

Landing on a brand platform with unmistakable assets and attributes forges the way for Marketing teams to seamlessly manage development of creative campaigns, create a suite of cohesive educational material, and ensures enduring brand expression across targeted media.

Bringing brands to life

Brand implementation is about activating your B2B brand across various media, considering the user experience, internally and externally, with care and attention to detail. We bring smart and often thought-provoking B2B brand ideas to life, develop campaign strategy, and craft all creative touch points aligned to the buying journey.

Long-term awareness builds value

The B2B decision funnel is a longer journey than for B2C, which is why it makes sense to commit to building long-term emotive brand awareness. Identifying opportunities to deliver memorable and captivating business purpose messages alongside effective short-term campaign activation can be key to building intent, loyalty and advocacy.

Top of mind, tip of tongue

Short- or long-term activation, email or direct mail – we believe the conversion of a fleeting memory into a permanent one requires commitment to consistent, well-managed brand representation.

Brand Development Services

  • Brand audit
  • Brand positioning
  • Brand story, tone of voice & key messaging
  • Brand architecture
  • Brand portfolio analysis
  • Customer value proposition (CVP)
  • Employee value proposition (EVP)
  • Brand naming

Brand Execution Services

  • Brand logo & visual identity
  • Visual assets & attributes
  • Graphic design
  • Brand guidelines
  • Infographics
  • Illustration
  • Photography
  • Art direction
  • Storyboards
  • Motion graphics
  • Video
  • UX-driven design
  • UI and website design
  • Digital design
  • Print media
  • Environmental marketing

are you struggling to find the right approach to your b2b marketing?

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