We don’t believe in creating content for content’s sake. Instead, we underpin content creation with a comprehensive content strategy. This is the roadmap for writing leading B2B editorials, videos, blog posts, whitepapers, infographics, and sales enablement content to attract qualified leads, build brand authority and reach the right people at the right time.
What content should you develop for your prospects? When should it be offered? Before creating content, marketers must address these questions and more. Content needs to be mapped against the customer’s buying process. We start by building customer personas as the foundation for content strategy.
- Target audience persona development
- Customer journey maps
- Content audits and content curation
- Messaging and segmentation
- Content planning and content roadmaps
- Content development management and quality control