Digital & Media

For the last few years, there has been a debate around the siloed use of ‘digital’ within marketing departments, job functions and teams.

Our Methodology

We believe almost everything a marketer does touches on ‘digital and media’ in some way or another: from the online environments where our target audiences are exposed to advertising and spend considerable time researching, to the digital platforms and software that allow us to effectively monitor, reach and engage with them. Therefore, every marketer needs to be a ‘digital’ marketer, and utilise the appropriate digital services and media channels in their broader marketing arsenal.

Digital Strategy and Execution

We help our clients design and execute integrated digital programs to achieve their goals. From building brand equity, to generating new leads, to nurturing and converting MQLs into customers to running media campaigns, we thrive on finding a solution to meet our clients’ unique needs. We encourage a test-and-learn approach to discover the ideal mix of channels, data and content to deliver the desired business results.

 

Data and Analytics

We ensure that our clients have the right tools for measurement. Why? Marketers are swimming in ever-increasing quantities of data. The ability to make sense of all this data can help you attribute ROI to your marketing spend in order to make the right investment decisions.

  • Audits of existing digital ecosystems and recommendations for best-practice governance
  • Implementation of website analytics and data visualisation
  • Campaign reporting and dashboards

Email Marketing and Database Enrichment

According to Hubspot research, a whopping 92% of B2B marketers still use email to distribute content. Our clients do the same and we help with all elements vital to the success of using email in marketing campaigns.

  • Marketing Automation Platform (MAP) audit and recommendation
  • Lead nurture strategy
  • Database enrichment/augmentation services

are you struggling to find the right approach to your b2b marketing?

Maven Biztech uses cookies and asks your personal data to enhance your browsing experience.