For the last few years, there has been a debate around the siloed use of ‘digital’ within marketing departments, job functions and teams.
We believe almost everything a marketer does touches on ‘digital and media’ in some way or another: from the online environments where our target audiences are exposed to advertising and spend considerable time researching, to the digital platforms and software that allow us to effectively monitor, reach and engage with them. Therefore, every marketer needs to be a ‘digital’ marketer, and utilise the appropriate digital services and media channels in their broader marketing arsenal.
Digital Strategy and Execution
Data and Analytics
We ensure that our clients have the right tools for measurement. Why? Marketers are swimming in ever-increasing quantities of data. The ability to make sense of all this data can help you attribute ROI to your marketing spend in order to make the right investment decisions.
- Audits of existing digital ecosystems and recommendations for best-practice governance
- Implementation of website analytics and data visualisation
- Campaign reporting and dashboards