Going beyond ‘just marketing’ an integrated Account-Based Marketing program treats individual accounts as its own market by orchestrating and delivering personalised content to the buying-parties. Targeted content to key accounts enables sales teams to close complex deals with long sales cycles. The success of an ABM program hinges on united customer-facing teams including sales, marketing, and the customer success team working together to engage specific accounts.
Why ABM?
ABM is the most efficient way to drive revenue growth and profitable customer outcomes. An effective ABM strategy enables organisations to grow their revenue by acquiring and expanding different account tiers in a personalised and scalable way. While Account Marketing isn’t new, delivering it at scale with greater transparency is.
57%
B2B marketers are planning or starting their account-based marketing journey & 52% of these report ROI.
2025
By 2025 B2B demand generation efforts will focus predominantly on accounts, not leads.
– Forrester
76%
B2B marketers measuring ROI say that ABM outperforms other marketing investments.
– ITSMA and ABM Leadership Alliance, 2020 ABM Benchmark Study
Who should ABM?
ABM might be a buzzword at the moment, but the reality is it’s not for everyone. It requires a pre-existing level of maturity across sales and marketing, to drive growth with accounts that match an ideal customer profile.
Account-Based Marketing (ABM) has emerged as a powerful tool for marketers to target high-value accounts, customize their messaging, and drive better engagement and conversion rates. At Maven Biztech, we specialize in ABM campaigns that help you take your lead generation to the next level.
In summary, our ABM campaign enhancement can help you create more focused and highly targeted campaigns that deliver better results. Whether you have an existing TAL or need help defining one, we can help you develop a customized ABM strategy that aligns with your business goals and targets the accounts that matter most to you.
How do you know if ABM is right for your organisation?
- Your accounts have the potential to grow in annual revenue.
- You’re involved with complex sales cycles that are typically lengthy to close.
- There are multiple people involved in the buying decision of your product/service.
Our ABM campaign enhancement can be seamlessly integrated with your existing lead generation strategies, including Single Touch, Double Touch, Nurture Track, or SoftBANT. By combining ABM with these tactics, you can create more focused and highly targeted campaigns that deliver better results.
With ABM, you can zero in on the exact companies on your Target Account List (TAL) and the accounts that offer the most lucrative opportunities for your business. We can help you create a TAL if you don’t have one or work with you to refine your existing list to ensure you’re targeting the right accounts.
Our team of experts will help you define your target audience and targeting criteria to ensure that you’re reaching the right decision-makers with the right message at the right time. We use a range of advanced technologies, including predictive analytics, machine learning, and artificial intelligence, to create highly personalized campaigns that resonate with your target accounts.
In addition to targeting your TAL, we can also create lookalike audiences to expand your pool of target accounts. This involves using data analysis and modeling techniques to identify accounts that share similar characteristics with your TAL.
In summary, our ABM campaign enhancement can help you create more focused and highly targeted campaigns that deliver better results. Whether you have an existing TAL or need help defining one, we can help you develop a customized ABM strategy that aligns with your business goals and targets the accounts that matter most to you.
How do you know if ABM is right for your organisation?
- Your accounts have the potential to grow in annual revenue.
- You’re involved with complex sales cycles that are typically lengthy to close.
- There are multiple people involved in the buying decision of your product/service.